AI visibility and GEO blog

Guides on tracking and improving how AI engines describe your brand — what ChatGPT, Claude, Gemini, Perplexity, Copilot and Google AI Overviews say when a buyer asks about your category, and what actually moves it.

Most of what follows is either a measurement or a price: which engines name which brands, what the tools in this category cost, and how to check your own visibility without taking anyone's word for it. If you would rather start with your own brand than with reading, run a free AI visibility check — it takes about a minute — or read the weekly category leaderboards.