Profound Pricing (2026): Plans, Real Costs & Alternatives

Profound is an enterprise AI-visibility platform. Its self-serve plans start at $99/mo (Starter, ChatGPT only) and $399/mo (Growth, three engines), with Enterprise priced by custom quote — reported by reviewers at $2,000–$5,000+/mo. There's no free tier and no flat sub-$50 option.

Profound is the best-known name in AI-visibility tracking. It raised $96M at a $1B valuation in early 2026 and counts a chunk of the Fortune 500 as customers. That pedigree is real — and so is the price tag. Here's what each plan costs, what you get, and where a smaller team might spend less.

Prices below are current as of July 2026. Profound has revised its pricing before — confirm the latest on tryprofound.com before you buy.

Profound's plans at a glance

Verified on tryprofound.com July 2026 — the listed prices are annual-billing rates ("2 months free"); month-to-month runs higher.

Two things stand out. First, the Starter tier tracks ChatGPT and nothing else — no Gemini, no Perplexity, no Google AI Overviews. To track more than one engine you're on Growth at $399/mo. Second, there's no free tier and no plan under $99.

The real cost of Profound

The sticker prices understate what most buyers actually pay.

Starter's single-engine limit means it functions as an entry teaser more than a working plan — most brands need at least ChatGPT, Gemini, and AI Overviews, which puts you on Growth at $399/mo, or about $4,800/year.

Enterprise is where Profound makes its name, and where pricing goes quiet. Reviewers report deals landing between $2,000 and $5,000+ per month depending on engines, prompt volume, and attribution features. Those figures come from third-party reviews, not Profound's site — confirm with their sales team. Enterprise is also where the platform's depth lives: up to ten engines, API access, SSO, and CDN-based attribution.

One recurring theme in reviews: Profound rewards teams that can staff it. Users cite a steep dashboard, thin onboarding, and the need for a dedicated analyst to get value. That's a cost too, even if it doesn't show on the invoice.

Is Profound worth it?

For the right buyer, yes. If you're a large brand or agency that needs answer-level analytics, attribution tying AI mentions to traffic, and enterprise controls like SSO and API access, Profound is built for you and priced accordingly. Its original research and data depth are genuinely ahead of the field.

Buy Profound if: you have enterprise budget, a team to run it, and you need attribution and depth more than you need a low price.

Skip it if: you're a founder, small team, or small agency who wants to know what AI says about your brand without a $399 floor, a sales call, or an analyst on staff. The complaint reviewers raise most about Profound isn't the price — it's the complexity. If you don't need the depth, you're paying for weight you won't use.

Cheaper Profound alternatives

If Profound is more platform than you need, three options cover the core job — tracking your brand across AI engines — for far less.

Geotally — from $19/mo, free tier

Built for founders, SMBs, and small agencies who want the tracking without the sales process. All six major engines — ChatGPT, Claude, Gemini, Perplexity, Copilot, and Google AI Overviews — on every plan, no per-engine upcharge, with online checkout and a free tier to start. Where Profound's multi-engine plan starts at $399/mo, ours starts at $19. See the honest side-by-side: Geotally vs Profound.

Otterly.ai — from ~$29/mo

An established budget option. Reviews list a ~$29/mo Lite tier, though it caps prompts tightly and charges add-ons for Google AI Mode and Gemini — confirm on otterly.ai. Compare: Geotally vs Otterly.

Peec AI — from ~€89/mo

Strong for larger teams thanks to unlimited seats on every plan, but self-serve plans include three engines and bill extra models as add-ons. Third-party pricing — confirm on peec.ai. Compare: Geotally vs Peec AI.

The honest verdict

Profound is the category's enterprise standard, and if you have the budget and the team, it earns its price. But most small and mid-sized teams don't need enterprise depth to answer one question: is my brand showing up in AI answers? For that, a $399/mo floor is more than the job requires.

If that's you, start free with Geotally and track all six engines from $19/mo. New to the category? Read what a GEO tracker is first.

Geotally team · Updated July 2026