Profound Pricing (2026): Plans, Real Costs & Alternatives

Profound's self-serve plans are $99/mo (Starter) and $399/mo (Growth), both quoted at annual-billing rates, with Enterprise priced by custom quote. Starter and Growth cover three engines — ChatGPT, Perplexity and Google AI Overviews. Gemini, Claude and Copilot are Enterprise-only. There is no free tier.

Prices verified 7 September 2026 on tryprofound.com/pricing.

Profound is the best-known name in AI-visibility tracking. It raised $96M at a $1B valuation in early 2026 and counts a chunk of the Fortune 500 as customers. That pedigree is real, and so is the price tag. Here is what each plan costs today, what changed since the spring, and where a smaller team might spend less.

One thing worth flagging before the table: Profound's Starter tier used to be ChatGPT-only. Its own pricing page now lists three engines at Starter. If you are reading a comparison written before September 2026 — including our own earlier version of this post — check the date on it.

Profound's plans at a glance

Verified on tryprofound.com/pricing, 7 September 2026. The listed prices are annual-billing rates — the page describes them as billed yearly with two months free — so month-to-month runs higher. Enterprise adds SSO/SAML, SOC 2, dedicated Slack support and a 24-hour SLA.

Three things stand out. First, both self-serve tiers cover the same three engines — you pay four times as much for volume and seats, not for wider coverage. Second, Gemini, Claude and Copilot require a sales conversation. Third, there is no free tier and no plan under $99.

The real cost of Profound

The sticker prices are annual rates, so start by adding the month-to-month premium if you are not paying a year up front.

Then look at what the tiers actually separate. Starter and Growth track the same three engines. The $300/month difference buys 50 more prompts, 7,500 more monthly responses, two more seats and 300 more agent credits. That is a volume ladder, not a capability ladder — which is fine if volume is your constraint, and expensive if what you needed was Gemini.

Enterprise is where Profound makes its name and where pricing goes quiet. Reviewers report deals landing between $2,000 and $5,000+ per month depending on engines, prompt volume and attribution features. Those figures come from third-party reviews rather than Profound's site, and we could not verify them today — treat them as directional and confirm with their sales team. Enterprise is also where the depth lives: eight named models, API access, SSO/SAML, SOC 2 and a dedicated support channel.

One recurring theme in reviews: Profound rewards teams that can staff it. Users cite a steep dashboard, thin onboarding, and the need for a dedicated analyst to get value. That is a cost too, even if it never appears on the invoice.

Is Profound worth it?

For the right buyer, yes. If you're a large brand or agency that needs answer-level analytics, attribution tying AI mentions to traffic, and enterprise controls like SSO and API access, Profound is built for you and priced accordingly. Its original research and data depth are genuinely ahead of the field.

Buy Profound if: you have enterprise budget, a team to run it, and you need attribution and depth more than you need a low price.

Skip it if: you're a founder, small team, or small agency who wants to know what AI says about your brand without a $99 annual-billing floor, a sales call, or an analyst on staff. The complaint reviewers raise most about Profound isn't the price — it's the complexity. If you don't need the depth, you're paying for weight you won't use.

Cheaper Profound alternatives

If Profound is more platform than you need, three options cover the core job — tracking your brand across AI engines — for far less.

Geotally — from $19/mo, 7-day free trial

Built for founders, small teams and small agencies who want the tracking without the sales process. All six major engines — ChatGPT, Claude, Gemini, Perplexity, Copilot and Google AI Overviews — on every plan, no per-engine upcharge, with online checkout and a 7-day free trial on Starter and Growth. Where Profound's Gemini and Claude coverage starts at a custom quote, ours starts at $19. The honest limitation: Starter carries 5 prompts against Profound's 50. See the side-by-side: Geotally vs Profound.

Otterly — from $29/mo

An established lower-cost option. Lite is $29/mo ($25 billed annually) for 15 search prompts across four engines: ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Claude, Gemini and Google AI Mode are add-ons at every tier, and daily tracking and unlimited team members are included. Verified on otterly.ai/pricing, 7 September 2026. Compare: Geotally vs Otterly.

Peec — price not published in a readable form

Peec's self-serve plans run 50, 150 and 350 prompts with "Choose 3 models", unlimited users, daily tracking and 1 / 2 / 5 projects; Enterprise tracks up to 12 LLMs. We could not read a current price from peec.ai on 7 September 2026 — the figures are rendered by JavaScript and absent from the page source — and third-party numbers disagree with each other, so we are not repeating one. Check peec.ai/pricing directly. Compare: Geotally vs Peec AI.

The honest verdict

Profound is the category's enterprise standard, and with the budget and the team it earns its price. But most small and mid-sized teams do not need enterprise depth to answer one question: is my brand showing up in AI answers? For that, a $99 floor on annual billing — for three engines — is more than the job requires.

If that is you, run a free AI visibility check first and find out whether you have a gap at all. Three real buying questions through ChatGPT, no account, no card. If you do have one, start a 7-day Geotally trial and track all six engines from $19/mo.

New to the category? Read what a GEO tracker is.

Geotally team · Prices verified 7 September 2026