Which SEO Tools does ChatGPT recommend?
Updated September 7, 2026 · recomputed every week
Every week we ask ChatGPT the five questions a buyer actually asks when shopping for seo tools — starting with “what is the best SEO tool?” — and count which brands come back. No brand is named in any question, so every appearance below is earned rather than prompted. This is not a review and it is not our opinion: it is a record of what one engine said, on a stated date, to a stated set of questions.
Share of 10 answers that named each brand · ChatGPT · US · updated 2026-09-07
What changed this week
Compared with the standings computed on 2026-08-31:
- SE Ranking held the top of the list at 100% of answers.
- Screaming Frog SEO Spider entered the list at 60%.
- Google entered the list at 20%.
- Surfer SEO was named in 50% of answers last week and in none of this week's.
- Moz Pro rose 20 points to 70%.
- SEMrush fell 20 points to 40%.
- Ahrefs fell 10 points to 80%.
Week-to-week movement in a generative answer is normal: the same question asked twice can return two different lists. That is why a single screenshot proves nothing and a rate measured over repeated runs does. The brands that hold the top of this table across many weeks are the ones the engine has genuinely settled on.
The questions we asked
- What is the best SEO tool?
- Which SEO tool would you recommend for a small business?
- What are the top alternatives for SEO tool right now?
- Which SEO tool is best value for money?
- Which SEO tool do experts recommend in 2026?
Each question was asked more than once, because generative answers vary run to run. A single screenshot proves nothing; a rate across repeated runs is a measurement.
How we measure this
Five fixed buyer-intent questions, asked of ChatGPT with web search enabled, from a US location, twice each — ten answers per category per week. We read every answer, extract the product and company names it contains, and count the share of answers that named each brand. A brand named in nine of ten answers scores 90 percent; a brand named once scores 10 percent.
The share is a mention rate, not a quality score. It says how reliably one engine reaches for a name when a buyer asks an open question. It says nothing about whether a product is good, whether it fits you, or what it costs — and we deliberately publish no rating, star or quality ranking of anyone else’s product. A brand can be excellent and absent from this table, which is the whole problem the table exists to make visible.
Because the questions never name a brand, nothing here is prompted. Extracted names are filtered so that section headings, article authors and image alt-text are not counted as products. Standings are stored one row per week rather than overwritten, which is what makes the change block above possible. The underlying numbers are public: the same JSON this page renders is served from /api/public/leaderboard on the app.
Is your brand on this list?
If it isn’t, the useful next question is whether ChatGPT names you for your category’s buying questions. Run a free AI visibility check on your brand and see the answer in about a minute — no account, no card.
Check my AI visibilityTracking the same questions across six engines every week — ChatGPT, Claude, Gemini, Perplexity, Copilot and Google AI Overviews — is what Geotally does from $19/month.
Other categories
The same five questions, the same engine, the same week — across all ten categories we track.