Which analytics tools does ChatGPT actually name?
We ask the questions a buyer asks — “what is the best analytics tools?” and four more — and count which brands come back. No brand is named in the question, so every appearance is earned.
1
GA4
100%
2
Matomo
90%
3
Plausible Analytics
90%
4
Mixpanel
80%
5
Google Analytics 4 (GA4)
70%
6
Microsoft Clarity
50%
7
Fathom Analytics
30%
8
Plausible
30%
9
Fathom
20%
10
Hotjar
20%
Share of 10 answers that named each brand · ChatGPT · US · updated 2026-08-16
The questions we asked
- What is the best website analytics tool?
- Which website analytics tool would you recommend for a small business?
- What are the top alternatives for website analytics tool right now?
- Which website analytics tool is best value for money?
- Which website analytics tool do experts recommend in 2026?
Each question was asked more than once, because generative answers vary run to run. A single screenshot proves nothing; a rate across repeated runs is a measurement.
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