Semrush AI Visibility Toolkit vs Geotally (2026)
Semrush's toolkit brings AI-search tracking into the Semrush platform at $99/month. Geotally is a standalone tool that does one job — tracking how six AI engines answer questions about your brand — starting free, then $19/mo with online checkout.
TL;DR verdict
Pick Semrush's AI Visibility Toolkit if you already pay for Semrush and want AI tracking inside the same dashboard as your keyword and backlink data. That integration is real and worth it for existing Semrush teams.
Pick Geotally ifyou don't want to carry an SEO suite's price just to see your AI-search visibility. You get all six engines from $19/mo, no per-domain surprise. Honest tradeoff: Semrush's toolkit tracks 25 prompts; our Starter tracks 5 and Growth 15, so a heavy prompt list points you to our Agency tier — or to Semrush.
| Feature | Geotally | Semrush AI Visibility Toolkit |
|---|---|---|
| Entry price | Standalone — free tier, then $19/mo | Add-on price plus a Semrush plan, published on semrush.com |
| Engines covered | 6 (ChatGPT, Claude, Gemini, Perplexity, Copilot, Google AI Overviews) | Coverage publicly available at semrush.com |
| Brands / domains per tier | 1 / 3 / 5 | 1 domain on the add-on; per-domain upcharge for extras |
| Prompts | 5 / 15 / 50 | 25 prompts, 300 daily queries |
| Free tier or trial | Free tier, no card required | Limited Semrush trial |
| Billing region | US | US, annual billing via Semrush |
| Publish fixes to WordPress | Yes — one-click article publishing + automatic win tracking | No publishing workflow (tracking/analysis only) |
| Cadence | Monthly | Monthly / annual |
Competitor details are from their public pages and third-party reviews, verified July 2026. Check the vendor's site for current terms.
Where Geotally wins
- A fraction of the entry cost. Standalone vs stacking a full Semrush plan plus the AI add-on.
- Single-purpose focus on AI visibility. No need to learn or pay for the full Semrush SEO suite.
- 3 brands and 5 brands at Growth and Agency, instead of a per-domain upcharge.
Where Semrush wins
- One workflow, one vendor. If your team already runs keyword research, backlink monitoring, and content audits in Semrush, the AI toolkit sits inside the same dashboard.
- Mature reporting and integrations across the broader SEO stack that a standalone product does not try to replicate.
- Annual billing built in.
Frequently asked questions
Does Semrush's AI Visibility Toolkit track Google AI Overviews?
Yes. As of June 2026 the toolkit tracks five surfaces — ChatGPT, Google AI Overviews, Google AI Mode, Gemini, and Perplexity. It does not track Claude or Copilot. Geotally covers six engines including Claude and Copilot, but does not break out Google AI Mode separately.
Is the AI Visibility Toolkit standalone or do I need a full Semrush plan?
It's sold as a standalone add-on at $99/month, so you don't need a separate Semrush subscription to use it. That said, it fits best if you already live in Semrush for SEO. Geotally is a self-contained GEO tool with a free tier and no SEO-suite commitment.
How many AI models does the Semrush toolkit cover versus Geotally?
Semrush's toolkit covers five models; Geotally covers six (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, Copilot). The biggest practical difference is Claude and Copilot, which Semrush doesn't track, and Google AI Mode, which Semrush does.
How does the price compare?
The Semrush AI Visibility Toolkit starts at $99/month, with extra domains, prompts, and users billed on top. Geotally starts free, with paid plans at $19, $59, and $349/month. If you only need GEO tracking, Geotally is the cheaper entry point; if you want Semrush's full SEO suite alongside it, Semrush makes more sense.
Is Geotally a good Semrush AI Visibility alternative?
It's a fit if you want AI-search tracking without paying an SEO-suite price. You get six engines from $19/mo with online checkout, plus a free tier. If you need a large prompt list, compare our Agency tier (50 prompts) against Semrush's toolkit.
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