HubSpot AEO vs Geotally (2026): 3 Engines at $50 vs 6 at $19
HubSpot AEO is HubSpot's answer-engine tracking tool, priced at $50/month and included with Marketing Hub. It tracks three engines. Geotally tracks six — adding Claude, Copilot, and Google AI Overviews — from $19/month.
TL;DR verdict
Pick HubSpot AEO if you already run Marketing Hub Professional or Enterprise. Tracking is included, it pulls in your CRM data, and prompt suggestions are informed by contacts you already have.
Pick Geotally ifyou want to see all six major engines. HubSpot AEO covers three (ChatGPT, Gemini, Perplexity) and skips Claude, Copilot, and Google AI Overviews. Honest tradeoff: HubSpot AEO's edge is the ecosystem — free inside Marketing Hub, native CRM and content tools. Ours is engine coverage and a lower entry price.
| Feature | Geotally | HubSpot AEO |
|---|---|---|
| Entry price | Free tier, then $19/mo | $50/mo standalone (beta); free inside Marketing Hub Pro/Ent |
| Engines covered | 6 | 3 (ChatGPT, Gemini, Perplexity) |
| Claude coverage | Yes, every plan | No |
| Copilot / AI Overviews | Yes | No |
| Free trial | Free tier, no card | 28-day trial, 25 prompts, no card |
| Prompts | 5 / 15 / 50 by tier | 25 included, buy more |
| Multi-brand | 1 / 3 / 5 brands by tier | One $50 instance per brand |
| CRM integration | None | Native HubSpot CRM + content tools |
| Publish fixes to WordPress | Yes — one-click article publishing + win tracking | No publishing workflow (tracking/analysis only) |
Competitor details are from their public pages and third-party reviews, verified July 2026. Check the vendor's site for current terms.
Where Geotally wins
- Six engines, not three — you see Claude, Copilot, and Google AI Overviews, engines HubSpot AEO doesn't track as of July 2026.
- Lower entry: $19/month, plus a free tier, versus $50/month.
- Multi-brand built in: 1 / 3 / 5 brands by tier, instead of buying a separate $50 instance per brand.
- No ecosystem lock-in — no HubSpot subscription required.
Where HubSpot AEO wins
- Free inside Marketing Hub — if you already pay for Professional or Enterprise, tracking is included at no extra cost.
- Native CRM integration: CRM-informed prompt suggestions plus content tools, all in one place.
- A 28-day trial with 25 prompts and no credit card.
- HubSpot reports beta customers drove 20% more AI traffic (HubSpot's claim — confirm on their site).
Frequently asked questions
How much is HubSpot AEO?
$50/month standalone and self-serve (labeled beta), or included with Marketing Hub Professional and Enterprise. Some reviews cite $45/mo on annual billing. Each extra brand is a separate $50 instance. Geotally starts at $19/mo.
What engines does HubSpot AEO track?
Three: ChatGPT, Gemini, and Perplexity. It does not track Claude, Copilot, or Google AI Overviews as of July 2026. Geotally tracks all six on every plan.
What is the HubSpot AI Search Grader?
It's now called the AEO Grader — a free, one-time diagnostic (no account, about two minutes) that queries GPT-5.4 mini, Perplexity, and Gemini and scores five dimensions out of 100. It's a snapshot, not ongoing monitoring.
Does HubSpot AEO have a free trial?
Yes — a 28-day trial with 25 prompts and no credit card. Geotally has a permanent free tier with no card, plus paid plans from $19/mo.
What's a HubSpot AEO alternative?
Geotally tracks six engines — including Claude, Copilot, and AI Overviews — from $19/mo with a free tier. Pick HubSpot AEO if you live in Marketing Hub; pick Geotally for broader engine coverage.
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